Fellow
Shortrunners,
Tuesday will be historic for many reasons. Economically, it will mark the end of a rather disappointing 2001 for the US. More tangible however will be the mass deployment of the EURO currency and coin, set to begin January 1st. Over 10 billion notes have been printed for circulation as nations across the continent work towards monetary union. The EURO has been a rather controversial idea for years now, and it looks like 2002 will provide the testing ground necessary to know what its true effects will be. On the one hand, officials and supporters have argued that the bills providing a seamless form of transaction and eliminating currency transaction and risk between the participating EU nations will boost trade, goodwill, and hopefully Europe's ailing economy. Further economic ties should help to tone down nationalistic sentiment and disagreements in favor of the one Europe. On the other hand, introducing the currency is risky. The hard logistical parts are already out of the way. Somehow politics have allowed for the creation of the EURO. Second, the specie has already been minted and is set to be distributed. Europe has been surviving (more or less) under its new monetary authority with several major players already having traded the EURO. Despite a slight recovery in the past few weeks, the EURO's exchange value relative to major currencies has been falling rather dramatically. The introduction of a new currency such as that of the EURO contains many more pitfalls too. No matter how many security measures are implemented into a currency, the risk of counterfeiting still exists, especially when a new currency is being introduced. This is because a lot of these measures may not be known to merchants, vendors, and customers. Heck, although this may be hard to believe, and despite a massive public relations effort, it is still possible that a lot of Europeans may not know exactly what the currency looks like. This makes it easier for counterfeiters to pawn off fakes. Some economists have noted that whenever a currency base changes, there is a mark-up danger. When people are used to seeing prices denominated in one set of units, say marks, they may be more susceptible to being ripped off by higher prices in say EUROs. The EMU knows better than most the dangers associated with introducing a new currency. They have planned for these dangers and many more. For example, they have made merchants post prices in both local currency and EURO denominations for quite some time now. Their publishing efforts of the EURO's design is important for several reasons. First, it helps train people to recognize the bills. Second, like most public relations activity, it is designed to build support for the new currency. Finally, by educating individuals about the currency and its security features, Europe can hope to thwart counterfeiters. In spite of all the worry, I tend to think that the ECB is right on track with its efforts toward currency introduction and that indeed in the end the EURO will be a net positive for the continent. Sincerely, Daniel Hicks
Consumer Confidence: 93.7
Jobless Claims: 392,000
Durable Goods: -4.8%
New Home Sales: 934,000
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